Challenged by creating a logo by fusing two randomly selected characters. The letter ‘R’ and the number ‘7’. Through experimentation and various combinations until arriving at a final symbol that seamlessly integrated elements from both characters. This symbol, exudes a sense of high performance and sophistication, perfectly suited for the F1 high performance car parts. To complement the logo, I developed a cohesive business system, dynamic mockups, ensuring a unified brand identity across all.